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Does someone interviewing for a job stand a better chance of getting the position if she’s first on the list of interviewees, last, or somewhere in-between? Does someone running for public office stand a better chance of getting elected if he’s first on the ballot, last, or otherwise?

These are questions of order in choice — and depending on who you’re asking, you’ll likely get a different answer about which spot in the picking order is more advantageous. The issue is whether we can rely on a psychological standard for determining which slot in the order is typically favored by a chooser. The flip side of this coin — what traits of the chooser play into which position he or she is most likely to favor?
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Mantonakis, A., Rodero, P., Lesschaeve, I., & Hastie, R. (2009) Order in Choice: Effects of Serial Position on Preferences. Psychological Science. DOI: 10.1111/j.1467-9280.2009.02453.x  Order in Choice: Effects of Serial Position on Preferences




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